Hi! I’m Lexi, a Creative and Art Director passionate about building thoughtful, elevated brands from concept to execution. I’ve worked across marketing, packaging, print, and digital design for lifestyle, CPG, tech, and luxury brands. I thrive at the intersection of strategy, craft, and collaboration, and I especially love projects where design tells a story. I’m big on moodboarding — it’s my favorite way to spark ideas and shape visual direction. Outside of work, I love cooking (my Dutch Oven is always on my stove), collecting design inspiration, and spending time with my friends, family, and fiancé, Brian.
Tools:
Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects)
Figma
Mailchimp / Klayvio
Google Workspace
Webflow / Squarespace / WordPress
Asana / Trello / Monday.com
Skills:
Brand Identity Creation + Evolution
Logo + Typography Design
Color Theory + Visual Storytelling
Packaging Design + Print Production
Marketing Collateral (Digital + Print)
Campaign Creative + Visual Direction
Website Design + UI/UX Principles
Email Marketing Design
Social Media Asset Design